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National, 5th June XX, 2013: It?s school time again! As kids and parents prepare to start the new academic session, Nickelodeon India brings an exciting surprise to make school more fun. The three famous Nicktoons - Dora The Explorer, Ninja Hattori and SpongeBob SquarePants welcome kids to join the ?Nickelodeon School of Celebrations? to launch the Back-to-School product range. The cool new range, launched in partnership with Mahindra Retail, boasts of trendy products that are sure to excite kids to go back to school.
The back-to-school range includes a wide selection of bags, strollers, compass boxes, lunch boxes, sippers and a novel selection of coin boxes, trash bins and combo packs. Priced between Rs. 99/- to Rs. 1599/- in myriad colours and a sleek finish, the products are a great buy for the upcoming year at school. For those who want to go back to the classroom in style, Nickelodeon has introduced a range of fashion bags that sport their favorite Nicktoon character priced between Rs. 549/- to Rs. 1599/-. The range is available at all leading retail stores nationwide including Crossword, Hypercity, Mom and Me, Beanstalk, Lulu Hypermarket amongst others.
In order to promote the Back-to-School Range, the famous Nicktoons will travel across the country and invite kids to join the Nickelodeon?s School of Celebrations. Also, the awesome threesome have chosen Friendship Day and Carnival Day as the two most fun days of school and will take this theme forward by meeting and greeting kids, have a ball playing games and giving some easy learning tips.
Speaking about the range, Sandeep Dahiya, SVP & Business Head - Consumer Products - Viacom18 Media Pvt Ltd says, "As kids head back to school, we want to give them a good head start with our new back-to-school range. The collection, which is colorful and vibrant ties well with our theme, "Nickelodeon School of Celebrations" which is about exciting and encouraging kids to rejoin the academic session and celebrate the happy days in school."
Mr. Deepinder S Kapany, Executive Vice President and Head, Beanstalk and Distribution, Mahindra Retail says, "We are extremely happy to associate with Nickelodeon in introducing our latest back-to-school range of products. Each Nicktoon enjoys a huge fan following amongst children and with such a wide variety of products based on their favorite characters, we are sure the range will enjoy equal popularity."
The campaign has kicked off with the ?famous four? travelling to the following cities to host the Nickelodeon School of Celebrations.
City Place of visit Theme Date Time
Kochi Lulu Hypermarket Carnival Day 31st May 5 -6 pm
Mumbai Hypercity Carnival Day 1st June 5- 6 pm
Mumbai Crossword Friendship Day 8th June 5 - 6 pm
Bangalore Beanstalk Carnival Day 14th June 12-1 pm
Bangalore Beanstalk Carnival Day 14th June 4 - 5 pm
Bangalore Beanstalk Carnival Day 14th June 6 -7 pm
Bangalore Mom and Me Friendship Day 15th June 12- 1 pm
Bangalore Crossword Friendship Day 15th June 4 - 5 pm
In addition to on-ground activities, there will be amplified promotions across various media verticals including on-air promotions, digital activation and in-store promotions. The new product range will also be promoted through various social media platforms like Facebook, Twitter and SonicGang with fun and interactive contests on the Nick India official website www.nickindia.com.
