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New Delhi, 10 June 2013, Mumbai: Given the intense competition in the two wheeler automobile market, it was very important for Yamaha to standout with a unique product and it launched its new male scooter ?Ray Z? with ?Your New Bro? as the communication platform.
DDB MudraMax planned and executed the much awaited launch Ray Z, SZRR & SZS and designed a concept Yamaha showroom on the basis of international designs to set standards for the Indian market. The theme for the event was ?The Professionals?. Minoti Parikh was the host for the morning and evening events which included press launch and dealers launch as the day?s agenda. Motivational AVs with professional insight set the mood for the future endeavors. The d?cor for the event was designed keeping in mind the key colours of Ray Z. The design was kept elegant and simple with a grand feel to it and was highly appreciated by client as well as the attendees.
There was Rewards & Recognition session for dealers from all across India where they were awarded by Yamaha Top Management on the basis of their achievements throughout the year.
John Abraham, brand ambassador of Yamaha gave a motivational speech with professional examples from his life. The event also had Femina Miss India winner and runners up adding to the glamour by walking the ramp and sharing their experiences with dealers. Ashwin Mathew, famous stand-up comedian with his excellent timing took the show to another level and made the audience go crazy laughing on their seats.
Yamaha concept showroom was open to visit post the launch which took the mood to a next level with state-of-art design and experience. The company aims to revamp its showrooms all across India on the same lines of the dummy showroom. Dealers were excited to see the perfection with which the showroom had come out. Yamaha Top Management highly appreciated the work done by DDB team.
Commenting on this, Mandeep Malhotra, President, DDB MudraMax said, ?We are happy to partner Yamaha yet again for a wonderful launch. It was indeed a great pleasure and a wonderful experience.?
The event was followed by a lavish dinner with expert hospitality by Grand Hyatt. The team that worked on the project included:
DDB MudraMax ? Experiential, New Delhi
President: Mandeep Malhotra
Branch Head: Deepak Trikha
Account Management: Gagan Pal Singh
Client Servicing: Himanshu Nangia
Production & Execution: Rajwant Kumar, Deepak Chaturvedi, Amit Dubey
Creative Head: Sandeep Mishra
Creative Team: Rishi Wadhawan, Pramod Kumar, Shipra Sharma
Planning: Sonia Arora
