01
Mumbai, June, 2013: Greenways Foods & Beverages (D) Pvt Ltd launched its fruit-energy drink (Non Caffeinated), Notty for children few months back and now the company is all excited to announce Notty - Back to School Campaign. This is a first and 15 days campaign initiated across Pune at 11 Subji outlets that provides fresh vegetables and fruits (from 6 AM to 12 PM) starting from 15th June to 30th June.
The activity aims to attract gate keepers (Parents) and children in order to create awareness around NOTTY. It has been positioned as yummy, healthy fruit drink, both nutritious and tasteful. It contains vegetarian DHA and Vitamin A, C, E, and does not contain any kind of synthetic ingredients or stimulants in its formulation. It is a rich source of dietary fiber and vitamins, which make it a healthy substitute keeping in, mind the target audience being young children. It is available in four flavours namely strawberry, mango, pink guava and multi fruit.
Mr Vinod Gaikwad, GM-Marketing said, ?Notty is fun drink for children and for parents it is a healthy drink for their young ones. This campaign will attract eye balls and connect our both the target audience with the concept of Back to school theme. It will bring back the excitement of going back to school by the help of our brand ambassador Chhota Bheem favorite toon character who has caught the fancy of kids all over India.?
The first day of school is an important one for both teachers and students. Chhota Bheem will be visiting all the outlets to promote the campaign. The campaign will include variety of activities & games like Dart board, Chhota Bheem tattooing and many more in order to kick start the day and bring out zeal and excitement among the children. Various merchandize like Chhota Bheem Label stickers, time-tables, masks etc. to engage the kids & parents along with the offers of 5 rs off on a can of Notty. This will make them excited and involved with the school activities after a long gap.
