Ray-Ban envision communication campaign

New Delhi, June 21st , 2013 - Luxottica Group, owner of the Ray-Ban brand ? the global leader in premium eyewear ? is excited to announce it has been awarded three Outdoor lions, gold, silver and bronze, in theclothing, footwear & accessories category as well as photography at the Cannes Lions 60th International Festival of Creativity.

Rolled out in April, RAY-BAN ENVISION celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. From its origin in 1937 to the present day, honouring the values of iconoclastic & coolness, quality & functionality that constitute Ray- Ban?s DNA.

RAY-BAN ENVISION honors the strength it takes to be true to yourself. Social, expressive, pioneering, innovative and transformative are the main characteristics of all those dreamers, who sees the world differently, who pursue their vision with a great and enduring sense of purpose.

Photographed for the second time by photographer Mark Seliger and styled by Oscar nominee Colleen Atwood, the new communi?cation campaign has been shot in different locations in California last November and frames six characters, who are out in the real world pursuing their dreams, where actions are stronger than words, driven by an enduring passion and sense of purpose.

Vincenzo Berretta, Ray-Ban Global Director stated: ?Ray-Ban wins again! We are thrilled to receive these three awards. It?s an important acknowledgement for the brand and for its fans and partners all around the world?.

?Who would have dreamed that after such an amazing experience at Cannes last year that we would be able to not only match our success, but also beat it. It?s a testament to the strength of the brand, its endless source of inspiration and the excellence of the creative minds that have the pleasure to work on it..? said Erika Ferszt, Luxottica Group Media Advertising & Digital Director.