Indian broadcasters in UK to get choice of mainstream sales house

Submitted by ITV Production on Jun 25, 2013

MUMBAI 24th. June 2013: A new sales house called Exodus Media, representing ethnic media in the UK, launched last month.

Bill Miller: Managing Director of Exodus Media Sales said:

?Exodus is backed by one of the largest ethnic media agencies in the USA, Mediamorphisis. It?s exciting that Exodus already has six channels signed including B4U Music, B4U Movies, Sony SET, Sony MAX, MATV and ABP News channel (which is re-launching to UK in August). We?re here to provide a credible ?value alternative to existing sales points? for client channels and advertisers?.

The sales house will concentrate on specialist channels within News, Travel and General Entertainment for the ethnic sector.

At its start, it is focused on TV spot airtime, sponsorship and ad-funded programme sales for the UK and Europe. However, within its growing group of associate companies across USA, Canada and Indi, Exodus plans to quickly grow into a true international player.

Exodus will work closely with its Indian digital arm, Manhattan Communications to deliver combined TV and Digital solutions for mainstream clients in UK.

For more details call ++44 207 869 5179, or visit www.exodusmediasales.com

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