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Mumbai, 25th June, 2013: Fans around the world have waited with baited breath to see the 3rdinstallment of the wildly popular Krrish Franchiseunder the Filmkraft Productions banner. The wait is finally over as Krrish 3 kicks off its promotions and unveils the first look of the film withthe motion poster. Superstar HrithikRoshan will unveil this fabulous first look during his chat with fans on Facebook on Thursday, June 27th 2013at 3:00 p.m. followed by Instagram (@hrithikroshan).The Krrish 3digital campaign is spearheaded by HungamaDigital Media Entertainment Pvt. Ltd.and will touch over 50 millionpeople just on Day One of the launch. This will be one of the largest social media launch campaign for a moviein the Indian entertainment industry so far.
As a part of this campaign,HrithikRoshan, who plays Krrish in the series, will unveil the first look of Krrish 3 during his first ever Facebook Live Video Chat. He will show a global audience the motion poster of the movie. The Live Video Chat will be activated on four Facebook pages: HrithikRoshan?sofficial fan page, the ?Krrish 3?movie official fan page, the BollywoodHungama.comfan page and the official Bollywood on Facebookfan page. Live chats are easy to use, interactive and essential tool for celebrities to keep in touch with their fans across the globe.
Listeners from India?s leading radio station, Radio City 91.1 FM, will have a special opportunity to ask questions to HrithikRoshan during this Live Video Chat. The chat will be moderated by Radio City?s effervescent RJ - Archana.
Combining various powerful social media platforms like - Facebook and Instagram,Krrish 3 has gone beyond the traditional realms to engage with fans right from day one. This campaign signifies the innovative use of social media to maximise personalised outreach for consumers.
Commenting on the initiative, Rakesh Roshan said, "We are looking forward to unveil the first look of our film, Krrish 3 onFacebook. This film is a result of a lot of dedication and creative effort from the entire team. We want to maximize the potential of social media; reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch."
HrithikRoshan said, "I am really excited about chatting with my fans through the Facebook Live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. Today?s Technology is simply phenomenal, as in an instant we can get immediate reactions and feedback on our films. I?m a huge believer in the power of social media as it directly involves our fans and supporters,and for a movie such asKrrish 3 it takes the experience to the next level."
Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd. said, "In India, 25% of all internet usage is for social networking. With over 78 million Indians on Facebook, digital really opens an array of opportunities that will impact the way entertainment is marketed and consumed today. With the launch of Krrish 3?s first look on Facebook, we are not only addressing domestic audience, but 1.5 billion south Asians globally. This is just the kick start of numerous of activities we will roll out for the film including music, videos, gaming, etc."
The star cast of the movie HrithikRoshan, Priyanka Chopra and VivekOberoihave shown their support and involvement by tweeting to their fans about the campaign.
Hungama Digital Media Entertainment Pvt. Ltd. has partnered with a host of celebrities to launch a series of Facebook Live Video Chats in the past. Some of the names include celebrities like Priyanka Chopra, John Abraham and SanjeevKapoor, known for innovation and creativity these sessions have shown tremendous success in the past.
One can log on to the following Facebook Fan pages to Chat Live with Hrithik Roshan
https://www.facebook.com/hrithikroshan
https://www.facebook.com/Krrish3thefilm
https://www.facebook.com/bollywoodhungamacom
https://www.facebook.com/Bollywood
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