MUMBAI: Blaupunkt one of the leaders in car infotainment and sound, launched their range of high performance sound - Blue Magic and Velocity.

The company claims that Velocity is the new reference for sound and redefines the limits of what is possible. Oversized magnets, optimal basket geometry, hard-wearing surrounds and quality cone & tweeter materials, is deemed to provide rich sound reproduction for any music type.

The Velocity brand from Blaupunkt was first introduced in 1997. With this new launch, the Velocity range is back, setting a new standard in car hi-fi systems

The new Velocity range uses breakthrough digital sound technology, innovative materials, smarter design and coordination of individual components - all make velocity a good live sound reproduction.

The company claims that Blue Magic provides rich and smoothsound, that will be entertaining with a high-end listening experience filled with optimal clarity and rich bass beats. These speakers are specially designed with attention to details and high quality injected PP membranes. The surface structure and innovative cone colours, together with its attractive rubber ring to cover the magnets, and stylish 6-head screws, give the Blue Magic products a modern, premium look and feel across the entire product line.

Commenting on the launch, Blaupunkt India director Pankaj Jagwani said, "With four times more power, the velocity car audio range promises to change the sound experience in India, whereas the Blue Magic Series are meant to give you high power, deep bass, and great peak power handling.We are confident that both these products will be well received by the auto industry in India."