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New Delhi, June 26, 2013: This August, Discovery Kids? celebrates its first anniversary in India andinvitesall its young viewers to celebrate their birthday together with their favouritecharacters. Children between the ages of four and eleven, born in the month of August, can participate in Discovery Kids? birthday contest by sending their birth datesvia SMS to 56161 in the format <DDMMYYYY>.Contestants must then share the unique code generated from the SMS with friends to garner as many votes as possible. Theten lucky children residing in Indiawith the highest votes will winthe chance to celebrate their birthday with Discovery Kids. The contest is now open and the will close on 15 July, 2013.
Rahul Johri, Senior VP and General Manager - South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific,said, "We are excited to celebrate Discovery Kids? first birthday with children from across India. In ourongoing commitment to foster curiosity, exploration and smart fun amongst children, the channel makes engagement more intimate with the young audience."
Discovery Kids? popular characters like Tintin, Sally and Maya will knock on young viewers? doors with the most exciting birthday plan imaginable. Join forces with Transformers Prime and The Amazing Spiez, enter the marvellousadventures of Tintinand Maya the Bee, andhave the celebration of a lifetime with Discovery Kids.
In its first year, Discovery Kids has offered thrilling experiences, nurtured curiosity and ignited the imagination of millions of children in India. The channel has made a remarkable performance with an iconic combination of entertainment and intellectually stimulating content. Discovery Kids celebrates the bond it has built with children and the trust it has earned of parents by providing a safe platform that they can rely upon.
The channel has established a strong foothold which is evident from its availability across India on analogue, digital and DTH platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon D2H.
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