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Mumbai, July 5, 2013: As part of its distribution-strengthening strategy, BIG RTL THRILL, the ultimate action entertainment channel targeted at male audiences, has inked a distribution deal with Dish TV and will be available on Channel No. 448. This move makes BIG RTL THRILL the first action entertainment channel in dual feed to be available on the platform, giving the Channel instant reach to over 15 million Dish TV subscribers.
Being the first and only channel of its kind, BIG RTL THRILL has created a new genre of entertainment that is targeted largely at the Indian male viewer. Dish TV subscribers can now savour world-class action content in dual feeds of English and Hindi. With a mix of programming that includes an exciting new line up of some of the biggest global television shows ranging Fear Factor, Hole in the Wall and Wipe Out, added to the existent electrifying line-up of Criss Angel, Extreme Sports content from Red Bull and more, action entertainment seeking subscribers of Dish TV are in for some serious adrenaline pumping entertainment.
Speaking on the occasion, Mr. Vijay Koshy, Vice President BIG RTL Thrill said, ?After an extremely successful launch in the regional markets and excellent receptiveness for the Channel in the metros with our dual feeds, we further strengthen our reach through this alliance with Dish TV. Our endeavor is to reach our handpicked, globally renowned action entertainment to a larger discerning audience base. We are confident of attracting a large number of relevant eyeballs from the Dish TV subscriber base on to the Channel, becoming an instant favorite.
BIG RTL Thrill is available on digital headends of all leading MSO?s like Hathway, Siti Cable, Den, Digicable, InCable and GTPL.
This move ensures the best programming mix reaches a larger discerning audience base, as BIG RTL Thrill gears for phase II of digitization, with Reliance Broadcast Network?s recently launched consumer awareness campaign ?Choose Your Set Top Box Wisely?. After an extremely successful roll-out of the campaign across the four metros, it now extends across 38 cities in DAS phase II. The campaign has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL?S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on-ground and road shows.
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