MUMBAI: In this era of social engagement with audiences and fans alike Bollywood‘s King Khan, Shah Rukh Khan, takes one step ahead to reach out to his fans and become the first celeb to enable all his Indian fans to ‘Dial to follow him on Twitter‘.

Riding on the success of Chennai Express, in response to the love and affection shown by his fans worldwide SRK announced a groundbreaking global integration with Twitter India and ZipDial in which everyone living in India can follow and engage with him on Twitter via SMS.

Effective immediately, anyone with a mobile phone in India can follow @iamsrk on Twitter by dialing (or giving a missed call) at 09015500555. The experience works for 100 per cent of mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.

On calling the number this is the text message that is received - Thanks for dialing. Enjoy my Tweets by SMS. To reply to me or see my photos, just follow me on Twitter. Love, Shah Rukh Khan; followed by his latest tweet.

Commenting on the integration, Shah Rukh Khan said, "I have always believed in the power of technology and use it in various ways to further my connection with my audience. In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me. I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don‘t access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms."

Twitter‘s India market director Rishi Jaitly said, "Twitter is the world‘s leading real time information network where hundreds of millions of people follow the people and organisations that interest them. In India, Twitter among other things brings our users closer to their favourite stars and icons. We are pleased to see Shah Rukh Khan and ZipDial use the Twitter platform in this way."