MUMBAI: CA Media Digital (India) has announced the appointment of Ashish Joshi as vice president Digital and business head - Fluence. This appointment is a significant step towards building out CA Media‘s vision of being a strong player in the digital domain. Along with managing Fluence, Ashish will help incubate and grow various consumer facing businesses in New Media.

CA Media Digital‘s first venture, Fluence, is one of India‘s leading online influencer networks around celebrities and brands. Fluence helps celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, manage their digital life which includes; their social media presence, their digital endorsements, online/mobile monetisation and equity-linked investments in the digital space. Fluence also helps brands maximise their impact on audiences, by utilising the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.

Ashish Joshi will look at further building the business and establishing new ventures while growing and driving forward the existing ones

Ashish is a veteran in the music and digital industry and comes with over a decade of experience in content acquisition and distribution on various digital platforms in a B2B and B2C environment. Ashish is also experienced in running independent business verticals while optimising them through the implementation of various innovative ideas. An in-depth knowledge of content, along with the understanding of various distribution mediums are his key strengths.

Prior to joining CA Media Digital, he was working with Dhingana, as VP - Business Development. His earlier stints include being Head of Digital - Universal Music India (India and SAARC) and GM at Hungama Digital Media Entertainment. Ashish holds a Master‘s Degree in Computer Software Applications from KJ Somaiya Institute of Management Studies & Research in India.

In his new role, Ashish will report in to Rishi Negi, EVP Investee Operations. CA Media, in India is helmed by Rajesh Kamat, CEO of CA Media, supported by Rishi Negi, who heads investee operations and Vivek Raicha who heads the investment arm of the company.

"CA Media Digital is a company focused on building consumer facing digital businesses. As a first step CA Media Digital, has launched India‘s leading Online Influencer Network around Celebrities and Brands - Fluence. With Ashish leading the Digital effort, we hope to further expand and build more such ventures. We welcome him to the CA Media team and look forward to benefiting from his talent and experience," said EVP Investee Operations Rishi Negi on the new appointment.

"I am excited about my new role at CA Media Digital. CA Media Digital, equipped with the learning‘s of TCG (The Chernin Group) has, in a short time , taken great strides with Fluence , a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to building more consumer facing businesses in new media. I look forward to further building the business and establishing new ventures while growing and driving forward existing ones," said an enthusiastic Ashish Joshi.