MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.

GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Institute for Competitiveness India honorary chairman Dr Amit Kapoor said: “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate.”

Porter Prize is one of the coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.

Speaking on the occasion, GroupM South Asia CEO CVL Srinivas said: “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market.”

GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in digital, content, experiential marketing and analytics.