MUMBAI: Analysys International, an advisor of technology, media and telecom (TMT) industries in China, says in its recently released report China’s Handhold TV Annual Report 2006 that China’s total users of handhold TV will reach 22.19 millions in 2010.

According to Analysys International’s research, China’s handhold TV market is currently at a starting-up phase. Cellular mobile telecommunication network-based handhold TV started in 2004, while wireless digital broadcasting network-based handhold TV is still at a trial phase now. The trial projects are mainly carried on in Beijing, Shanghai and Guangdong complying with the state-recommended standard of DAB.

Analysys International analyst Joan Lin says, “China’s domestic handhold TV market will see a rapid developing period. Among which, cellular mobile telecommunication network-based handhold TV users reached 220 thousands in 2005. Limited by factors such as network band width, content and tariff, the market developed comparatively slowly in 2006.

“In 2007, with the issue of the 3G licenses, China’s streaming media-based mobile TV will enter a rapid developing phase. It’s estimated that the market users will reach 7.45 millions of families in 2010.”

Analysys International is an leading advisor of technology, media and telecom (TMT) industries in China with the mission to help their clients make better business decisions. They provide data, information and advice to 50,000 clients worldwide, representing 1,500 distinct organizations.

They also deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Their clients include executives from companies like technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies.