MUMBAI: As part of it global expansion move, Congress backed Malayalam channel Jai Hind TV has kick-started its Middle East operations to cater to the large expatriate Malayali population across the region.

The channel will air Gulf-related programmes such as daily news bulletins, a weekly news-based programme called 'Gulf Around', business programme 'Gulf Souq' and travelogue 'Arabia'. The programmes will be aired everyday till 9 pm.

The Middle East office of the channel is located in Dubai Studio City.

Jai Hind TV was launched in August last year as a 24-hour channel with emphasis on news and current affairs programmes.

It is a joint venture between Bharath Broadcasting Network (BBN) and Jai Hind Communications (JHC), both headed by Dubai-based Keralites, and the Congress party.