MUMBAI: Idea Cellular subscribers can now boast about unlimited access to music. The telecom service provider has launched Idea musicHUB, an offering that will add on the entertainment quotient of the subscribers.

Idea musicHUB is an application which allows subscribers to download unlimited music to their devices, stream songs as per their preference and also create their own personalised playlists in their preferred language. The application will allow users to download unlimited music through fixed data packages.

musicHUB will be advertisement free and will allow users to share songs via SMS, email and across all social networking platforms. The application is available to all Idea subscribers at nominal fee of Rs 29 for a week, Rs 49 for 15 days and Rs 99 for a month.

“Mobile phones are increasingly becoming the first screen of many users across India. Idea Cellular caters to nearly 33 million data users across the length and breadth of the country and many of these users access the internet for entertainment purposes. Keeping this in mind, it has been our consistent effort to meet our users’ requirements through innovative entertainment offerings and services.  Idea musicHUB is another offering which is aimed at providing our subscribers the best in class entertainment experience at their fingertips. As consumption of entertainment on mobile phones increase we are hopeful that Idea musicHub will strike a chord with our customers,” said Idea Cellular chief marketing officer Sashi Shankar.