Brand Planet Elephant wins Religare creative account with an annual spend of Rs 1 bn.

Brand Planet Elephant wins Religare creative account with an annual spend of Rs 1 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 7 Aug 2008 - 20 Aug 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
BPCL
Mediaedge:cia
Lintas Media Group
500 million
Consim Info
Starcom
Media Direction
250 million
Stovekraft
-
Lintas Media Group (Bangalore)
200 million
Creative
Canara HSBC Oriental Bank
- Everest Brand solutions 250 million
Franklin Templeton Investments Rediffusion DY&R
M&C Saatchi 150 million
GE Money Wizard JWT TWBA India
150 million
Hanes McCann Erickson Lowe 80-100 million
Hindware Modus Hakuhodo Percept 150-200 million
Nalli Silk O&M
McCann Erickson (Bangalore) 120-150 million
Religare VGC
Brand Planet Elephant 1 billion
RPG Cellucom (retail chain) Euro RSCG O&M 80 million
VGN Enterprises - TBWA (Chennai) 60 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com