Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 7 Aug 2008 - 20 Aug 2008. |
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
Media | |||
BPCL
|
Mediaedge:cia
|
Lintas Media Group
|
500 million
|
Consim Info
|
Starcom
|
Media Direction
|
250 million
|
Stovekraft
|
-
|
Lintas Media Group (Bangalore)
|
200 million
|
Creative
|
|||
Canara HSBC Oriental Bank |
- | Everest Brand solutions | 250 million |
Franklin Templeton Investments | Rediffusion DY&R |
M&C Saatchi | 150 million |
GE Money Wizard | JWT | TWBA India |
150 million |
Hanes | McCann Erickson | Lowe | 80-100 million |
Hindware | Modus | Hakuhodo Percept | 150-200 million |
Nalli Silk | O&M |
McCann Erickson (Bangalore) | 120-150 million |
Religare | VGC |
Brand Planet Elephant | 1 billion |
RPG Cellucom (retail chain) | Euro RSCG | O&M | 80 million |
VGN Enterprises | - | TBWA (Chennai) | 60 million |
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |