Debuting in her new position at Mipcom 2008, Belhiba will be responsible for worldwide sales of FitzRoy’s entire slate of new children’s entertainment properties, which is available for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast television.

Hampton says, “Nadia Belhiba is a consummate sales and marketing executive whose keen appreciation for the inner workings of the international media business and years of experience in consumer packaged goods will provide a key component to the success of Fitzroy Media and our ambitious slate of innovative entertainment properties”.

Headlining Fitzroy’s programming slate is BidZerk!, a 21st century auction game show encompassing online, wireless and live action that is poised to become a global children’s brand for kids 9-14 through broadband, broadcast and mobile TV format sales. Also being introduced at Mipcom is Out of My Mind. This is a comedy for tween-aged girls produced in live-action and animation.

The series features an athletic 14-year-old girl whose animated inner girls influence her everyday choices. An all-new animated series, Funny Face, reprises the characters originally introduced via packets of a drink mix introduced by Pillsbury in 1964. Eight disparate fruit who are catapulted from the back of a produce truck must band together to survive the perils of the side of the road.

Belhiba joins Fitzroy from the TV division of Reed Midem, which organises Mipcom. She served as Account Manager TV, Digital Media and Advertising in Paris, France.