According to the agreement, The Licensing Company Germany GmbH will handle Germany, Austria, German-speaking Switzerland. The Licensing Company will have all merchandising rights for the brand with the exception of toy, video game, publishing and Lamincards categories.

“The Licensing Company ranks among one of the international market’s most prolific licensing organizations and brings to its representation of Dragon Ball an outstanding track record of licensing success and a deep commitment to our brands,” said Toei Animation Co International Department director Kanji Kazahaya.

With 508 episodes, the Dragon Ball phenomena follows Goku’s quest (main character in the series) to become the strongest martial artist in the universe and his search for the seven magic Dragon Balls in a saga that encompasses three parts - Dragon Ball, Dragon Ball Z and Dragon Ball GT.

Dragon Ball adapts Japanese big success comics of the same title by Akira Toriyama. Since this animated series produced in 1986, this has continued broadcast in major European countries.