MUMBAI: During the week following the live terror strike coverage in Mumbai, viewership of news channels have seen a dip as audiences have migrated back to Hindi general entertainment channels to watch fresh content of their popular shows. The genre has seen a 7.3 per cent drop in share to end the week ended 6 December at 9.6 per cent (Tam, HSM, 4+, C&S).

The 60-hour coverage of the high voltage drama had pulled the Hindi news genre to a record high of 16.1 per cent in genre share from an average of 6.7 per cent in the prior four weeks (26 October to 22 November).

In the Hindi news genre, Aaj Tak is the top-rated channel with a 20 per cent market share for the week ended 6 December (according to Tam data, C&S, 15+, HSM). Next in the pecking order are Star News and India TV with a share of 16 per cent each. Zee News has a 11 per cent market share, while IBN7 has garnered 10 per cent and NDTV India 8 per cent. News24 and Samay have got 5 per cent each while Tez held a 3 per cent share.

India News and Live India pocketed 2 per cent each.

Among the English news channels, Times Now rules the roost with 33 per cent market share (Tam, C&S, All India, 4+). Following next is CNN-IBN with 30 per cent, while NDTV 24X7 has captured 26 per cent. Headlines Today holds a 10 per cent share.