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Mumbai: Outdoor Advertising Professionals (I) Pvt. Ltd., the fastest growing Out-of-Homeagency in the country, brings to light the new yummy menu from Cafe Coffee Day through innovative outdoor ideas strategically placed across the city of Mumbai.
Targeted at customers between 16-35 years of age in the city that never sleeps, the campaign aimed at reaching out to them through CCD?s ?all new food offerings?. The campaign was unveiled at locations that would draw maximum eyeballs from the target group who are willing to experiment and yet want value for money. The campaign has been rolled out in Mumbai from the end of this month and will be on for the next 25 days.
The idea was to create a corridor displaying the delicious creatives of the brand with focus on dominating presence near the retail outlets in every 2 to 3 km. The mandate to OAP was to create high impact and high quality exposure thereby ensuring top-of-the-mind recall which inturn propelled the team to look for all formats of media that would stand out from the clutter. The OAP team identified relevant locations and formats across the city that met the brand‘s objectives for this campaign. These locations included a healthy mix of bus shelters, cantilevers and kiosks. Western suburbs were the main focus as most of the CCDs are based in the same area.
Vishal Jaiswal, Manager-Account Managment, OAP said, ?The OAP team has once again out together a relevant plan that meets the clients objectives and also has been successfully and seamlessly executed across the desired locations. I am glad with the way the campaign has shaped up. We endeavor to repeat the success again and again ensuring that the client objectives are met.?
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