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MUMBAI: Percept-Out of Home launched an outdoor campaign for ?Mahindra Reva E20? in Bangalore on May 14,2013. This month long campaign was commenced particularly to focus on the Bangalore City.
The campaign mainly targeted audience from cities like Delhi, Mumbai & Bangalore where consumers are willing to use car for city travel purpose. The billboard was strategically placed at Bangalore Airport to publicize the recent launch of ?Mahindra Reva E20?. The campaign also highlighted the unique features of the car that allows an individual to operate certain functions of the car by downloading an application in their cell phone.
Mahindra is one of the well known and reputed organizations when it comes to automobiles. Launching REVA E2O was another feather on their cap with a soul objective of providing a permanent solution to the increasing problem of fuel price going higher
Mr. Rajneesh Bahl - CEO, Percept Out Of Home commented, ?For this campaign our main objective was to communicate the consumers about the salient features of the car. We undertook this OOH activity in a manner that will do justice to the unique applications delivered by Mahindra for their consumers.
All in all the campaign was a great success and created maximum visibility for the brand in the targetted cities.
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