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Mumbai, 17 May, 2012: Percept-Out Of Home, India?s renowned Out Of Home Agency has executed OOH for Speciality Restaurants Limited to announce an initial public offer. The duration of the initiative is 10 days starting from 9th May and concluding on 18th May 2012.
The objective of this campaign has been to create awareness across major metros and mini metros in 7 cities like Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. Creative mounted in large formats have highlighted details like price band, date of bid and issue. The campaign has ensured maximum exposure reaching the target audience ? retail investor at prominent landmark sites like Patel Bridge in Mumbai creating spotlight effect.
Speaking about the campaign, Mr Indroneil Chatterjee, Executive Director, Speciality Restaurants Limited said, "Keeping in mind the profile of Speciality Restaurants established through several famous brands: Mainland China, Oh! Calcutta, Sigree, Haka, Machaan, Mostly Kebabs, Just Biryani and Sweet Bengal, informing prospective retail investors have been crucial. So far the campaign has been beyond satisfactory status."
Mr. Rajneesh Bahl, Business Head - Outdoor at Percept-Out of Home, said, "The task has been to execute campaign overnight within few hours. The entire team of P-OOH worked sleeplessly having delivered the desired result. Targeting investors required precise planning and detailing."
Apart from this, the agency has initiated big noise campaigns for Levis and Daikin. One of memorable outdoor campaigns undertaken by P-OOH included the launch of Tata Manza. Percept Out of Home has already achieved 30% of the target growth of this fiscal. Creative ideas, focused client servicing and new business development will fuel increase in market share of the agency in the OOH segment.
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