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MUMBAI: With the cricket fever in the air, Zee Studio plans on keeping the action and adrenaline alive even after the day?s match is over with Powerplay 2.0, giving the viewer a fill of high power action movies.
Starting 1st April Zee Studio will showcase the best of Hollywood action every Monday to Thursday at 10:30 PM. To satiate the need for power packed action, Zee Studio brings a second season of the much successful property Powerplay with ?Powerplay 2.0?. Powerplay was created with the idea that entertainment need not come to an end with the day?s IPL match, but should be carried forward to watching a blockbuster action movie daily post the Matches.
Powerplay 2.0 gets only bigger and better this year with a lineup of some of the best action movies with the biggest Hollywood stars. With movies like The Sorcerer?s Apprentice, Prince of Persia, Tron Legacy, The Mummy Returns amongst others and A-list Stars including Nicholas cage, Dwayne Johnson, Jackie Chan and Sylvester Stallone, Zee Studio is taking Powerplay 2.0 to the next level.
Zee Studio will be taking the Social Media route to create a buzz for the property. Capitalizing on its 7,00,000+ fanbase on Facebook and 4900 active twitter followers, Zee Studio will be targeting these very same fans by engaging with them daily.
Powerplay 2.0 will be launched with a unique ?Countdown? Contest on Twitter. The official Facebook fan page of Zee Studio will have a special ?Powerplay Tab? which will feature weekly contests and the week?s Powerplay movie lineup. The viewer gets a chance to win a smart phone every week via this Tab.
With a great movie post every IPL match and a chance to win a Smart Phone every week, the viewers have more than just Cricket to look forward to this month.
So gear up for a power packed season with POWERPLAY 2.0 starting 1st April to 31st May 2013 only on Zee Studio
