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MUMBAI: Puja Films and Big Pictures, co-producers of Do Knot Disturb, have partnered with Zapak.com to promote the film the viral way.
As part of the tie-up, Zapak.com has created the viral "Khalbali - Heart Breaking news" wherein people can log on to the Zapak website and upload their friend‘s photographs and save content.
Once the content is saved, one can get the link from the application and directly mail it to his friend who will be "shocked" to see himself/herself in the crime show, Khalbali.
Do Knot Disturb directed by David Dhavan stars Govinda, Lara Dutta and Ritesh Deshmukh.
