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Mumbai: R K SWAMY BBDO?s outstanding creative for Mahindra Lifespaces Table Calendar 2013 has won the Gold at Public Relations Council of India (PRCI) Awards. The PRCI recognizes excellent work done through the Annual Corporate Collateral Awards.
The calendar was designed around the theme of Sustainable Urbanisation. Using a distinctive and rich illustrative style coupled with pithy copy, leaf after leaf explains what sustainable urbanization is and how it benefits humankind and society at large.
Ms. Smeeta Neogi, Vice President, Marketing Mahindra Lifespaces, said, ?The annual calendar was created in keeping with the Mahindra Lifespaces philosophy of transforming urban landscapes by creating sustainable communities. The paper art visualization helped the philosophy come alive.?
S Narasimhan, Senior Partner, R K SWAMY BBDO, said, "The challenge was to capture the concept in all its complex dimensions and explain it in a simple manner. Each visual tells an important story and highlights the importance of sustainability. It was hard work, but the client saw its huge potential and supported us all the way?.
