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Mumbai: Mumbaikars on Wednesday witnessed a unique sight at a hoarding at Mahim Causeway. Godrej Interio showcased its Limited Edition sofas on the hoarding, which is 15 feet off the ground, the same hoarding saw a fashion show on top, Live. Real models performed a fashion walk showcasing real sofas, all on top of the hoarding that lasted for an hour. Ace designer Anita Dongre has designed the skins of the sofas on display.
The event was aimed at showcasing Godrej Interio?s Limited Edition designer sofas to a larger audience at a public place. Mahim Causeway was chosen for its location, position and the fact that over 3 lakh motorists drive down the road every day. The hoarding is located at a major signal where the traffic is static every five minutes for long durations of time.
Says Mr. Anil Mathur, COO Godrej Interio, ?We wanted to show Godrej Interio?s philosophy of innovation and creativity in real life, and to do it at a public place was to say that design and style is not meant just for the classes. Our Design HQ centre that produces high design products are meant for masses and is aimed at bringing about style consciousness among people in general. This was our inspiration for organising a fashion show atop a hoarding, 20 feet off the ground!?
Anita Dongre has designed the skins of Godrej Interio ?FreeStile? sofas put on the fashion show. The FreeStile sofa range comes from the stable of Design HQ, the Godrej Interio design centre and are a creative marvel. They are multiple unit modular sofas that can be arranged and rearranged for living rooms of different shapes and allows people to use their individual creativities rather than relying on the original shape of the sofas.
The FreeStile range comes in five designs, and with only 30 pieces produced for each design, it is a highly limited-edition designer collectible. The range is available at select Godrej Interio stores across India under the Design HQ sections.
