NEW DELHI: Information and Broadcasting Minister Prakash Javadekar has said the widespread use of mobile phone and internet is proof of the adaptive style and skills of people to successfully ensure the perfect blending between technology use and the masses at large.

The Indian mindset with its ingrained adaptive skills ensured the prolific use of technology across different sectors, blending with the needs and requirements of people related to information use.

Javadekar said this while launching the Indian Language Internet Alliance (ILIA), an initiative by Google and other Internet industry partners here today. 

The Minister said the rise of internet was not a threat to traditional media platforms as all sectors of media had been growing rapidly and simultaneously along with the Internet. Javadekar extended the support of the government to the Alliance with key policy initiatives that would enable faster growth of Internet and mobile based services. 

As the first initiative of the Alliance, the Minister launched the website www.hindiweb.com, which would be a platform for Hindi speaking internet users to discover Hindi content across websites, apps, videos and blogs. The new initiative would expedite good quality online-content generation in Indian languages and that it would provide an inclusive platform for non-English speaking users to break language-barriers and access online information easily, Javadekar added. 

Indian Language Internet Alliance (ILIA), a consortium of 18 Internet industry partners along with Google, was committed to promote the growth of Indic-language content online which would enable 300 million Indian language speakers to become highly engaged in internet by 2017.