MUMBAI: Union information and broadcasting minister Smriti Irani has said that the role of the central government was to facilitate constructive communication in the digital world. She was speaking at an interactive session organised by the Observer Research Foundation in New Delhi.

"I think the biggest challenge and opportunities in managing (digital content) is (to know and understand) the intent behind that creativity," she said when asked how she managed, as a minister, the artificial distinction in content or creativity in a digital world where jurisdiction and borders had no place, PTI reported. If the intent of creativity or communication was to "create disharmony," she said then there would be concerns regarding it.

If the intent was to empower, she said, then it was not the job of the government to intervene.

About a low budget films performing well, she said that a creative person would "never pursue a balance sheet which says only profit" but would pursue telling a great story. She also said that the best way to discourage bad content was to avoid watching such things. In a creative democracy, in a country like India, we could not ask people to stop making a certain type of content.