MUMBAI: The recent IRS study revealed that TV homes have continued to witness growth in the post-implementation period of TRAI’s new tariff order (NTO). According to the IRS study that was conducted, post NTO period shows that in Q2 2019 TV homes grew to 194 million from 192 million TV homes in Q1 2019.

As per IRS study in 2017, there were 183 million TV homes. According to BARC India in 2016 there were 183 million TV homes and in 2018 there were 197 million TV homes.  

The NTO was implemented on 1 February 2019 with an aim to allow customers to select and pay only for the channels they want. Many companies also witnessed a bad quarter during the transaction period of NTO.

After the few months of implementation of NTO, TRAI released a consultation paper to review the issues of pricing of the channels. The paper primarily discusses issues related to discounts in the formation of bouquets, ceiling price of channels for inclusion in bouquet, need for formation of bouquet by broadcasters and DPOs, variable NCF and discounts on long term plan, etc.