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Mumbai, October 10, 2006: CINEMAX, the pioneers of redefining cinema, had the elderly populace rolling with laughter when it played the perfect host for the special screening of the hilarious comedy " Lage Raho Munnabhai". The special screening was held especially for the senior citizens.
Held at CINEMAX, ETERNITY MALL, the event turned to be even more spectacular when the ‘residents of the 2 nd innings‘ i.e. the elderly star cast like members Ataram Bhende, Yakob Saiyad, Pratap Oza, Vishva Budoly and Usha Jajrani of the movie stepped in to grace the occasion..
As Mr. Devang Sampat, General Manager-Marketing & Sales said , "CINEMAX, remained true to its byline "ENJOY, RELAX@ CINEMAX" by hosting this special screening. Moreover, CINEMAX once again proved that it caters to all age groups ranging from children to senior citizens. We have tried to touch the lives of the elderly by giving them a reason to smile. It is a pleasure to have with us the residents of the famous 2 nd innings house who play a very important role in the film‘s success"
