MUMBAI: Amagi, will showcase its latest cloud broadcast solutions at NAB 2025. From April 6 to 9 at booth [W1721], Amagi will unveil key innovations designed to enhance operational efficiency, monetisation, and AI-driven automation in the media and entertainment industry.

Amagi’s smart scheduler harnesses AI and machine learning to automate scheduling, minimising manual workload and boosting efficiency. By analysing historical viewing patterns and audience engagement, the system enables Fast channel owners to make data-driven programming decisions and optimise content scheduling.

To cater to increasing demand for master control operations in the United States, Amagi has expanded its Network Operations Centre (NOC) with a new facility in New Jersey. This addition will provide hands-on support for live sports and news broadcasts, complementing Amagi’s existing NOCs in Bengaluru, London, and New Delhi.

“Broadcasters and content owners need agile, AI-driven solutions to streamline operations, enhance monetisation, and deliver seamless viewing experiences,” said Amagi co-founder & chief revenue officer Srinivasan KA. “With our expanded NOC in New Jersey and advancements in cloud-based automation, Amagi is empowering customers to optimise workflows, maximise ad revenue, and scale their streaming businesses.”

Amagi continues to innovate with solutions that enhance content distribution and maximise advertising revenue,

The upgraded Amagi Dynamic for single live events now features Electronic Programme Guide (EPG) integrations, advanced ad insertion via Amagi Thunderstrom, and comprehensive recording options to ensure seamless audience experiences.

Amagi Analytics offers deep performance insights, enabling content owners to refine ad strategies and improve viewer engagement, ultimately driving higher returns on investment.