MUMBAI: In a world where brands fight tooth and nail for two seconds of your attention, JioStar just dropped a marketing mic with the launch of ‘MegaBlast’—a never-before advertising blitzkrieg designed to dominate Indian screens for one single, unforgettable day.

Call it a media moon landing, or just plain advertising anarchy.

Unveiled on 21 April 2025, MegaBlast is being touted as India’s largest one-day advertising takeover—smashing together the muscle of traditional TV with the precision of digital to deliver what JioStar calls “impact at lightning speed”. With a reach of 400+ million viewers and a jaw-dropping 4.5 billion ad views in 24 hours, this campaign isn’t just advertising—it’s a national event.

“MegaBlast is a response to what brands have been asking for—the ability to dominate attention, not just buy media,” said JioStar head of revenue - entertainment & international, Ajit Varghese. “With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day.”

If you're keeping score, MegaBlast delivers an average of 13 exposures per viewer, across 84 TV channels and JioHotstar, in 10 languages. That’s right—13 brand touchpoints in a single day. It's the attention economy turned into a Formula One pit stop.

And it won’t bankrupt your marketing budget either. With costs clocking in at under one paisa per view, MegaBlast is being billed as a high-frequency, high-efficiency beast—a dream for campaign managers and CFOs alike.

This isn’t your garden-variety ad break. The MegaBlast arsenal includes everything from Brand Bridges and Spotlight Frames to Pause Ads and Mega Spots—each one baked into high-viewership, high-engagement content. Whether it’s launching a new car, promoting a Diwali bonanza, or celebrating 100 years of your brand’s existence, MegaBlast is pitched as a media solution for those who want their brand to be “everywhere, all at once”—minus the multiverse confusion.

Backed by the reach of JioStar’s sprawling entertainment empire—including heavyweights like Star Plus, Colors, MTV, Nickelodeon and National Geographic—the campaign leverages over 80 television channels and JioHotstar to paint the town...well, branded.

It’s not a drip.

It’s not a funnel.

It’s a full-blown firehose of attention, and it’s all happening in one explosive day.