Mumbai: Addressing the ever-evolving needs of viewers seeking a user-friendly and localised experience, Cloud TV, India’s first and only TV operating system, has announced its strategic partnership with India Today Group, Saregama, Fancode Sports app and Ultra Jhakaas Marathi OTT app. Building on its extensive content library, these partnerships will provide millions of Cloud TV users with additional free streaming news and music channels, as well as on-demand sports and entertainment content.
Cloud TV - a homegrown TV OS caters to the unique needs of Indian audience, by simplifying content discovery and, making it affordable for everyone. As part of this partnership, users with Smart TVs running Cloud TV OS will be able to stream popular news channels such as Aaj Tak, India Today and Good News Today; entertaining music channels like Saregama Music, Saregama Telugu, Saregama Hum Bhojpuri; and the entire content library of Ultra Jhakaas Marathi OTT app. Additionally, sports enthusiasts will gain access to live matches, reviews, and live scores across cricket, formula 1, football, hockey, golf and many other sports through the Fancode sports app.
Commenting on the recent partnerships, Cloud TV COO and co-founder Abhijeet Rajpurohit expressed, "At Cloud TV, our objective has always been to provide the best content for our users and expand the range of content offerings. With this new partnership, our users will be able to stream these free popular channels and on-demand OTT apps on their Smart TVs eliminating the need for expensive cable or other subscriptions. Through these collaborations, we hope to advance the digital entertainment sector and establish Cloud TV as the go-to platform for Smart TV brands who want to offer a content-rich Smart TV experience to their users.”
To further elevate the user experience, Cloud TV recently rolled out a new software update, Cloud TV 3.0, specifically designed to enhance the Smart TV experience. This latest version introduces a range of enhanced features, including unique immersive UIs, and a voice assistant with regional language support. Additionally, the mobile remote app is rapidly becoming the preferred choice for the users, gradually replacing traditional TV remotes. This app simplifies content search, navigation, and interaction, and also functions as a voice remote, enhancing the overall user experience. This update enables Smart TV players to cater to their audiences and deliver superior digital entertainment to affordable households across India. With Cloud TV’s intuitive interface and user-friendly features, viewers can easily navigate through different channels, browse program schedules, and tailor their viewing experience according to their preferences.
