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MUMBAI: Speaking the truth is in! It is spreading like virus amongst the viewers on television and NOW has also created a new wave on internet! Sach Ka Saamna, the cult show on STAR Plus sets yet another benchmark with the viewers taking active participation in the online game on www.sachkasaamna.com. The online version of the show has received record breaking whopping 9.82 Lakh views and a unique 4.07 Lakh views in a short span of 2 months.
This is a viral of Sach Ka Saamna is virtual lie detector where the prank is played among friends. When a user log on to www.sachkasaamna.com, he chooses one of his friends. He needs to fill in 5 personal Q?s on his friend along with their answers. The friend gets an email telling him about an amazing virtual lie detector which can tell if you are telling a lie by the electrical impulses from your palm. The friend is asked to place his palm on the one section of the screen and asked the same questions which were selected and answered. At the end of the session he will be told that this is an online prank and later asked if he wants to send this to his friend.
Speaking on the achievement, Mr Anupam Vasudev, EVP, Marketing, STAR India, said, ?We are proud to have created this kind of impact and reach through other medium than television. The overwhelming response to the viral initiative reinstates the fact that the society has come off age and is ready to face the truth. We are glad that our concept has been well received and is helping people enrich lives?.
Commenting on the stupendous success on internet
, Madan Sanglikar, Mindshare Partner, Invention, Mindshare, ?The most challenging part of online production is creating a viral, as it?s always difficult to predict what message will travel on its own strength. Add to that a layer of interaction which is not just a funny take, but an engagement tool which lets one participate & then pick & choose its recipients. Interactive virals also run the risk of not being forwarded to as many friends as a basic viral would be. Keeping this background in mind, the Sach Ka Saamna game on internet did cover a lot of ground reaching about 250 thousand unique users with a about "4 times higher than average" time spent interacting with it. Good content & the right insight are always essential to hit the goldmine.
Sach Ka Saamna stirred the soul of millions to face their hidden truth and gave truth an all new meaning. It bows out gracefully tonight from small screen but it will continue inspire the ?quest for truth? for years to come.
