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MUMBAI: Saibaba Telefilms Pvt Ltd, the television production house known for pioneering the concept of music reality shows in Hindi, is proud to announce its entry into the Southern regional television space. After having established their presence in Hindi programming, Saibaba Telefilms now brings to its viewers South India?s biggest music reality shows. To be aired across four states ? Tamil Nadu, Karnataka, Andhra Pradesh & Kerala ? the shows will be part of the leading broadcaster, Sun TV bouquet. This marks a new milestone in what has been a spectacular journey for Saibaba Telefilms since its launch in 2006.
With the audiences willing to experiment with varied genres of programming, there is a demand for innovative reality shows. The shows that will air on Udaya TV, Sun TV, Gemini TV & Surya TV are expected to launch soon. Saibaba Telefilms will bring six established music directors on the same platform, for the first time in the history of reality television in the South, to challenge each other?s supremacy with a team of young talent in a format that has never been seen on television.
Preliminary auditions have already begun & Mega Auditions in Bengaluru and Chennai have got a talented group of young singers. The Mega Audition at Kochi is scheduled on May 16th and the Hyderabad Mega Audition will be held on May 17th.
Speaking on this development, Rajib Chatterjee, CEO, Saibaba Telefilms said, ?We have a strong strategy and our vision that ?Music Has No Boundaries? sees us making better use of the talent, skills and resources that we have in all corners of India to drive greater levels of audience engagement. The South has always been known as a hub for great talent for the entertainment industry and our tie-up with Sun TV to produce the biggest musical reality show is a step in that direction. We are thrilled to be working with a high caliber team of talented music composers, singers and young talent on these shows which will appeal to viewers of all ages.
?We have created a string of successful shows for the Hindi speaking market over the years and are now excited about expanding and making our presence felt in the Southern market. With our content expertise, we are confident that this launch will mark a significant milestone in the Southern Television Industry. Our aim is to deliver high quality content across geographies,? he added.
Another Saibaba production that is being talked about is the hit show, Dance Sangram on the regional channel, Mahuaa TV. After the astounding success of Sur Sangram, Bhojpuri?s biggest Talent Hunt Show for singing, Saibaba Telefilms came up with a new reality show that has unearthed some extraordinary dancing talent in the region. The show which is peaking towards the finale on May 22 is based on the concept of two teams clashing to win; Janbaanj team has TV actress, Shweta Tiwari, as their mentor while dancing sensation, Sambhavana Seth is the mentor of Joshile.
Saibaba has also produced content in the comedy genre like Laughter Express, Grih laxmi and Dance Sangram on Mahua and Laugha Laughi on ETV Bangla and has created market leadership and dominant presence in the field of reality shows. Saibaba Telefilms has also stepped into fiction with popular shows like Baidki Malkain on Mahua and Luka Chori on ETV Bangla.
Today, Saibaba Telefilms stands at a threshold of a new wave of growth strategically positioned to create value for all stakeholders by leveraging its creative strength, domain expertise and best of the talent. Saibaba Telefilms enjoys the reputation of pioneers and innovators and excel in imparting cutting edge creative solutions.
The latest venture in the South is another attempt by Saibaba Telefilms to bring out the best of music talent to the vanguard. South India is now to witness a revolution ? Produced on an unprecedented scale, the shows seek to search for and promote the best of musical talent in South India.
