MUMBAI: Malaysian communication satellite operator, MEASAT and New York-based Fashion One Television LLC have launched Fashion One 4K, the first English language Ultra HD channel in the world on the MEASAT-3a satellite.

Distributed free-to-air through the MEASAT-3a satellite at the 91.5 degrees East video hot slot, the channel will reach over 130 million viewers across Asia Pacific, Middle East, Australia and East Africa.

Speaking on the launch Fashion One, Television LLC COO Gleb Livshits said, “We are tremendously excited to launch Fashion One 4K, the world’s first global Ultra HD channel dedicated to fashion and entertainment. We have invested heavily in producing Ultra HD content over the last two years, and I’m delighted that we are finally able to share the channel with our viewers.” 

MEASAT CEO Paul Brown-Kenyon added, “Fashion One is a global lifestyle and entertainment TV network, supporting a large and rapidly expanding customer base.”

“Our flexible solutions and collaborative approach led Fashion One to select MEASAT for the launch of Fashion One 4K. We look forward to working with more channels and content providers to help jump start this exciting new video segment,” Brown-Kenyon added.

Fashion One 4K was launched concurrently on SES Satellite, reaching over 67 million households across North America at 103 degrees West (SES-3) and over 23 million households across South America at 47.5 degrees West (NSS-806). 

Fashion One has been upgrading its production format from HD to ultra HD since 2014 and now owns an extensive library of ultra HD content with 100 per cent content rights.

In Europe, the channel is broadcast under the brand Fashion 4K, reaching over 116 million households at 19.2 degrees East.