MUMBAI: MEASAT Satellite Systems has decided to tie up with Globecast to distribute Scripps Networks’ channel HGTV which will cater to the home and lifestyle category in Asia.

The channel will launch on 4 December with content on property, hybrid construction, design and extreme spaces. HGTV will be beamed off MEASAT 3.

Globecast Asia senior VP of sales and marketing Soo Yew Weng said, “Globecast is honoured to work again with MEASAT and Scripps Networks’ in bringing HGTV to audiences in Asia. Globecast looks forward to HGTV becoming as popular here as it is in the US, where it has been ranked as the number one lifestyle brand, reaching over 99 million households.”

Globecast provides playout, content preparation and select post-production services for all four of Scripps Networks’ regional channels-HGTV, Asian Food Channel, Food Network and Travel Channel across the APAC.

Says MEASAT senior VP sales and marketing Raj Malik, “MEASAT is delighted to continue working with Globecast to bring more high quality programming to Asia. We see great potential in HGTV and look forward to be part of its launch to the market. With the addition of HGTV, MEASAT’s 91.5 degree E video neighbourhood has grown to 57 HD channels distributed and remains Asia’s strongest C-band HD platform.”