MUMBAI: MEASAT Satellite Systems has roped in Alex Tan as its senior sales director - broadcast sales. Tan is moving from his previous role as senior sales director, Telecoms & VAS – Asia Pacific.

In his new role in broadcast sales, Tan will be working with MEASAT’s vice president of broadcast sales to develop and drive sales strategies and programmes in the broadcast segment.

Tan has 18 years of experience in the satellite and telecommunications industry and has been with MEASAT since 2008. He holds a Bachelor of Engineering in Electronic Engineering (Hons), majoring in telecommunications, from the University of South Australia, Australia.