NEW DELHI: Satellite solutions provider Asia Satellite Telecommunications Company (AsiaSat) has signed up Hong Kong-based live-streaming platform HERMES Live as its technology partner. Under the deal, HERMES Live will provide seamless live streaming service to AsiaSat customers across the world.
The announcement comes at a time when digital transformation is fast reshaping the way audiences consume content. The partnership will enable AsiaSat to fulfil the ever-increasing demand of customers to distribute content flexibly and affordably while attaining the maximum reach. HERMES Live provides professional, broadcast-grade video-streaming for live events, including live sports, conferences, performances and education to a wide audience across all devices. It also allows simulcasting to social media channels.
The platform has seamlessly broadcasted several major events to a global audience, including one of the region’s most anticipated charity concerts of popular Hong Kong singer Eason Chan, which was organised earlier this year in July. The event was streamed to as many as 100 media platforms across the globe.
It also helped livestream the annual general meetings for listed companies, with Tricor offering Hong Kong’s first and only full-function platform that enables electronic general meetings with live streaming. Apart from this, it has also provided seamless coverage of virtual conferences, interviews and commercial events including Hong Kong FinTech Week 2020, Entrepreneur Day 2020, and Sotheby’s Hong Kong Sales Live Auction.
“It is important for us to keep pace with digital transformation by growing our services into new areas that complement our core competencies in providing the best-in-class satellite capacity and transmission solutions. We are delighted to have HERMES Live as our technology partner to offer streaming service as part of our end-to-end media solutions,” said Ina Lui, senior vice president, commercial, business development and strategy of AsiaSat.
“We’re excited that AsiaSat has selected HERMES Live as its technology partner to complement AsiaSat’s media solution portfolio with this innovative and technology proven platform to deliver streaming service based on customers’ specific requirements,” said Wilson Yuen, chief executive officer of HERMES Live Technology Ltd.
AsiaSat's powerful stream of satellites – which includes AsiaSat 5, AsiaSat 6, AsiaSat 7, AsiaSat 8 and AsiaSat9 – provides access to over two-thirds of the world's population. The new streaming service will add to AsiaSat’s end-to-end media and broadcast solutions which includes transponder capacity from some of Asia’s hotbird satellites, signal uplink, turnaround and downlink, multi-channel per carrier (MCPC) distribution platforms, fibre connectivity, playout and broadcast facilities, equipment hosting, ground equipment such as bandpass filters available for full time and occasional use.
