Sony MAX continues to be the undisputed leader in the Hindi Movie genre

Mumbai, 5th July, 2013: As per the latest TAM data, MAX continues to be the highest rated Hindi Movie channel. Riding high with a GRP of 117 in week 26, MAX is well ahead of its competitors. The channel has held on to its leadership position since Pepsi IPL ended 4 weeks back.

Sony MAX?s average GRP from week 23-26 stands at 116 GRP?s, a comfortable gap of 10 GRP?s with the second

in contention. While the network has acquired a bouquet of the latest and the biggest Hindi blockbusters for the year, it has also launched an aggressive marketing salvo and promotional activities guaranteed to keep the channel top-of-mind. The channel played the blockbuster hit ?Jab Tak Hai Jaan? post IPL and had a tremendous response with the first ever LIVE tweeting activation on a Hindi movie channel. The next big movie to look forward to is the year?s biggest romantic saga ?Aashiqui 2?, which is scheduled for 28th July.

Commenting confidently on capturing the top position, EVP and Business Head - MAX, Mr. Neeraj Vyas said "It?s delightful that MAX continues to lead the Hindi Movie genre consistently even after the season of IPL. The strategy of acquiring the biggest movies and the unique marketing and promotions is shaping up well. MAX has a very exciting line up of movies all throughout the year and we look forward to preserving and strengthening our position."