MUMBAI: As Mumbai goes to poll on April 29, Times Now extended its compelling campaign ’Swachh Neta: Mission for Clean Politics’ by partnering with the city's lifeline, Mumbai Dabbawalas.
Encouraging and empowering voters to make a right and informed decision before voting, 3000 plus Mumbai Dabbawalas delivered over 1,00,000 dabbas spreading the message 'Asli Voter jaane apne neta ko barabar’, across key locations including Andheri West, Bandra and Churchgate stations today.
The combined efforts drove the message of Swachh Neta initiative urging the citizens to do a background check of candidates before voting and embrace a clean political ecosystem by driving the importance of involvement and scrutiny of candidate's credibility and criminal record before making the right voting decision.