MUMBAI: In an interesting session titled “Gazing into the Crystal Ball - Sustaining Growth in Uncertain Times, that was held on day 3 of at the 20th edition of Ficci Frames, Shri Sanjeev Sanyal, Principal Economic Advisor, Ministry of Finance, Goverment of India gave a keynote address.  

While in conversation with Mr. Ashish Pherwani, Partner, Advisory, EY, Mr. Sanyal spoke about how Indian content has found resonance globally. 

“Few of the successful writers like Amish Tripathi and Chetan Bhagat are writing in the languages that are Indian but are relatable to the audiences internationally. Similarly filmmakers are making films that have indian stories but are attract audiences globally. Dangal for example was not written with an international audience in mind but the story was true to our roots and we succeeded”

“We have a lot of talent in our country and India has great stories. The time is to reinvent those stories and tell them with top class technologies. We definitely have ability to create global content.” He concluded.