MUMBAI: Bennett Media Worldwide has set Mipcom 2007 to introduce global broadcasters to their new driving adventure program - National Lampoon‘s Great American Run.

A 60-minute special of the high definition production will be available for broadcast sale at this year‘s market. The announcement was made today by Bennett Productions president Casey Bennett.

"National Lampoon‘s Great American Run combines the always fascinating appeal of exotic cars with action/adventure stories, making this special interesting and gripping for audiences," said Bennett.

Inspired by the Hollywood blockbuster, Cannonball Run, this adventure special features driving enthusiasts as they put the pedal to the metal and face a series of extreme mental and physical challenges that test the spirit and staying power of driver and machine.

"We are confident that the special will meet the demands of our global partners and we look forward to introducing the program at this year‘s market," added Bennett.

This adventure feature also contains some exotic vehicles in action, including the $1.5 million, 1001-horsepower Bugatti.