CANNES: In news from Mipcom in Cannes, US-based non-profit educational programming producer Sesame Workshop announced that it had promoted Renee Mascara to vice-president international TV distribution.

This puts her directly in charge of managing sales of all Sesame Workshop programmes, including Sesame Street, around the world. She will also be responsible for overseeing the creation of an internal resource sytem measuring broadcaster data as it relates to the organisation’s programme time slot and ratings.

Mascara will be reporting to Jennifer Monier Williams, vice-president global TV distribution. Mascara was earlier the associate vice-president, international TV distribution.