MUMBAI: Sony Entertainment Television is geared up for Mipcom with its format shows, which it will be pitching to sell.

Set head licensing and telephony Kaushal Modi said, "This year our focus will particularly be to sell Virrudh as a format."

The line-up of shows like Boogie Woogie, CID, Jassi Jaisi Koi Nahi, Kaisa Yeh Pyaar Hai among others, will be pitched for selling.

Set is also hoping to sell its library of Hindi films and events like Femina Miss India and Stardust Max Awards.

Modi says, "Our buys will be market driven as needs differ from market to market and we will do that after discussing with our respective country officials who will assemble at Mipcom."

"Since India is an emerging face in the entertainment industry, we are very hopeful about the transactions," adds Modi.