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Mumbai: STAR Pravah, the Marathi General Entertainment Channel from STAR Entertainment Media PVT Ltd has been declared the undisputed leader in the Marathi entertainment genre with 141 serial GRPs in Wk 23?11. The channel raced past its competitors to become Maharashtra?s number one choice with the highest ever serial GRPs in the past 125 weeks in the Marathi genre.
STAR Pravah has also been successful in engaging more Maharashtrian viewers than its competitors this week. According to TAM*, audiences spend at least 45 minutes per day on an average on STAR Pravah, a notch higher in comparison to any other channel. The channel credits its success to some of its most popular shows like Mann Udhan Varyache, Bhanda Saukhya Bhare, Pudcha Paul and Tujh Vin Sakhya Re.
Commenting on this achievement, STAR Pravah?s Programming Head, Shrabani Deodhar says, ?The ratings are a reflection of the faith our viewers have in us. In the coming months, we will showcase exciting nonfiction shows and innovative storytelling that will keep our viewers asking for even more.?
Yogesh Manwani, Vice President- Marketing says, ?The response has been overwhelming. Our marketing initiatives coupled with the thrust of innovative on- ground consumer engagement activities have helped us strengthen the brands relationship with our viewers?
SOURCE: TAM Wk 20 - 23?11, TG: CS4+, Mkts: Maharashtra
