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Mumbai: STAR Pravah scaled a new high on the viewership charts as it touched the figure of 234 GRPs in Week 05?12 continuing its leadership in the Marathi GEC category. This is the highest ever GRP attained by Star Pravah. Star Pravah ranks no 1 in prime time GRPs amongst all Hindi and Marathi General Entertainment players with 139 GRPs.
STAR Pravah?s Pudhcha Paul (7.30 pm Mon- Sat) and Swapnanchya Palikadle fetch the highest TVR at their slots beating all Hindi and Marathi General Entertainment with a 4.1 and 4.2 TVR respectively. Star Pravah?s Bhandaa Saukhya Bhare (6.30) pm also rules the slot amongst all entertainment channels with an average of 2.8 TVR for the past 4 weeks.
The Channel that has been engaging in providing the best Marathi content across all genres ranks No 1 in Pune with 329 GRPs.
Shrabani Deodhar, Programming Head, STAR Pravah says,? At Star Pravah we have been constantly reinventing and innovating our content offering for our audiences and are happy with the response of the viewers.?
In addition to the fiction content, STAR Pravah has also been committed to premiering some of the biggest and the best Marathi blockbusters weeks within the theatrical release. 2 out of the top 5 rated movies of 2011; Fakt Ladh Mhana (4.5) and Moraya (4.1) across Hindi and Marathi GEC markets belong to the STAR Pravah bouquet.
Commenting on this landmark achievement, Yogesh Manwani, VP Marketing, says,? Our differentiated content offering coupled with our wide scale consumer engagement initiatives have helped us widen our reach and boost the brand affinity. It is our continuous endeavour to entertain and engage our viewers through our offerings.?
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