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Mumbai:In an age of media access, there is a constant need to come up with groundbreaking ideas for marketers to get their brands noticed. With consumers spending increasingly more time out of home, especially on the roads while travelling, innovative outdoor at catchment areas becomes of utmost importance to reach the target audience in an engaging manner. Keeping this in mind, Tata Photon has come up with a new outdoor campaign which highlights the brand message ?Get Speed, Get Time?.
Campaign Objective:
The objective of this campaign was to depict the message of Tata Photon Get Speed, Get Time effectively, by breaking through the everyday clutter and humdrum way of advertising on outdoor media. The task in hand was to execute a creative yet impactful idea which communicates that with the use of Tata Photon, one can save time while accessing high speed internet ? anytime, anywhere!
Campaign Background:
This campaign captures an emotional space in the consumer?s mind. What happens when one gets speed on hand? It translates into getting things done faster within stipulated timelines or maybe even before and therefore more time on hand to do get a life; doing something that one loves doing! Time is the new luxury for this generation and the most precious commodity in their lives, therefore the thought of Get Speed, Get Time ? the opportunity to get more time for life.
Outdoor Innovation:
While being simple and sticking to the brand message, we wanted to ensure that our outdoor innovation surprises our TG in the most ideal manner. So, we went ahead and placed a huge (size) real time brand signage at one of the most prominent and visibly preferred location of suburban Mumbai --- the famous Mahim Causeway.
This site is at one of the most beautiful outdoor location on little stack that is covered with the utmost greenery and beautified with the use of small water fountains around. More than anything else it?s the overall look of the site that captured our attention and ensured that we give preference to this site compared to many others. To promote and exhibit the capabilities of this display, we have made use of bright LED lights to ensure that we do not lose any sights even during the night time.
