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MUMBAI: India?s leading DTH service provider, Tata Sky has broadened its channel line-up by announcing the launch of India?s favorite general entertainment channels in High Definition (HD). The new channels include a mix of niche lifestyle and entertainment, news, movies and regional content that will offer greater entertainment value to its growing premium subscriber base of over 7 million connections.
The new channels include Star Plus HD, Star Gold HD, Star Movies HD, Star World HD and National Geographic Channel HD. All these channels are available as part of the HD Gold Pack priced at Rs. 50 pm only.
All HD channels made available on Tata Sky are shot using High Definition cameras delivering stunning High Definition (HD) picture quality in 1080i resolution with Dolby Digital 5.1 surround sound similar to the recently concluded ICC Cricket World Cup and the ongoing T-20 tournament that is been showcased in Asli HD on Tata Sky.
Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, "Last year, Tata Sky took an historic step by introducing HD at an unimaginably affordable price point, just in time for the cricketing season. Alongside cricket, general entertainment channels are not far behind in popularity, garnering significantly high viewership ratings. Riding on this valuable consumer insight, we have now added five new Asli HD General Entertainment channels to our bouquet. The new channels addition reconfirms our commitment to add the very best to Tata Sky‘s growing collection of channels and further enhance the HD penetration in the market."
