KOLKATA: Broadcom Corp, one of the market leaders in providing chips for technologies such as enterprise networking, set-top boxes, and mobile connectivity functions, believes that the Indian market is ready for concepts like value added services (VAS), 4K, and hybrid technology.

Broadcom interacted with more than 50 companies including satellite operators, cable operators, CAF players and OEM (original equipment manufacturers’) at the recently concluded 23rd Convergence India 2015 Expo, largest South Asian platform for Telecom, Broadcast and Digital Media. After participating in the fair, themed ‘Connecting India’, the company said it has got overwhelming response from the industry and trade visitors. 

“Newer concepts like VAS, 4K, and hybrid technology are of interest across the broader audience,” said Broadcom India managing director Rajiv Kapur.

“We spent time and discussed about our products and services with top 30 players of the industry apart from interacting with mid-sized companies,” informed Kapur.

While India is a large market for Pay TV and broadband, till some years ago, the technology platform was almost missing for stakeholders to gather at a platform and address the issues, challenges and scope of working.

“Broadcom spent quality time with big players. Even small players were interested in using and leveraging our services,” he said.

Kapur said that the company is eyeing further growth from Indian R&D centre. “Apart from executing ideas gathered from this meet at our global R&D centre, we would execute some ideas at our research centre in India,” he concluded.